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Monthly Recap - May 25'

Rolling Toward Summer — Momentum, Miles & Milestones

Spring’s in full swing, and the energy is undeniable. May delivered from coast to coast—with jam sessions uniting local scenes, product drops turning heads, and Eastern gear landing in more hands (and under more feet) than ever. Here’s what went down this month—and what’s on deck as we roll into summer.



Cherokee Bike Fest — Culture, Competition & Full Send

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May kicked off with a bang at the Cherokee Bike Fest, and Eastern was right in the mix. From dirt to concrete, riders showed up and threw down—even when the skies opened up.
  • The crowd kept the energy at a 10 all weekend, rain or shine.
  • Host Reed Stark kept things moving and brought the vibes.
  • Tyler, the Eastern Band of Cherokee Indians' newest BMX rider, took home the win at the amateur BMX jam—and scored an Eastern Orbit Complete.
  • He’ll be heading to Woodward Camp this summer during Reed’s visiting pro week (July 27–August 2), alongside fellow standout Alex Felton.
  • After the awards, Tyler and Alex hugged it out for a solid 30 seconds, yelling “We’re going to Woodward!” and soaking up the moment.

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Got clips or photos from the weekend? Drop us a tag—we want to keep that stoke moving forward.



NoWear Jam — Community First, Always


We were proud to support the NoWear Jam in Nebraska. Eastern donated four custom completes—fully equipped with gyros and pegs—and seeing them roll out to new riders was easily the highlight.








New Shop Shoutout — Fueling the Local Fire


We’re hyped to welcome Ron Ayers Motorsports to the Eastern family. Supporting rider-owned shops and hometown heroes is what we’re about.


Got a local shop repping Eastern? Hit us up—we’ve got some summer stoke to send their way.



Product Spotlight — Built to Ride, Designed to Last

Our Smashguard 28-Tooth Guard Sprockets are tearing it up in the wild—and they’re going quick.
  • Limited run. Built tough.
  • Smashguard Sprocket customers  — click here

Hit easternbikes.com to scoop one before they disappear (again).




Trails & Community — Building Something Bigger


Progress takes hustle—and that’s what the crew at Airline Bike Park is bringing every week.
  • New lines are open and riding great.
  • Big thanks to the volunteers and builders shaping the scene here in NC.

This community’s putting in serious work. Respect where it’s due.



Eastern on the Feed — You’ve Been Tagging, We’ve Been Watching


Top moments across social this month:

Russell Summerville caught throwing down at FDR Park


Watch Video





Chris Rayman doing East Coast damage and keeping it raw on the road 




Warehouse local Nate Murphy builds out a custom teal Cobra




 

Spring Canada’s stoked on the Blue 27.5 Alpaka 

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Keep tagging us—we love seeing your side of the ride.



On the Horizon — Summer’s Coming In Hot


Big things are brewing:
  • More jams. More trails. More community. Let’s go.
  • The Baltimore BMX Jam just went down—stay tuned for highlights next month.
  • The Rumble in Richmond is coming up—don’t miss it.

 



Until Next Time… Keep It Rolling


Whether you’re racing, cruising, or trail-building, you’re part of the ride—and we’re stoked to have you along. Summer’s just around the corner. Keep those wheels spinning and the vibes flowing.

 

 

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